Hurley, WI · Ironwood, MI

Help customers find your business before they drive past it.

Web design, social media, and practical business consulting for small businesses in Hurley, Wisconsin, Ironwood, Michigan, and the surrounding Gogebic Range and Iron County area, built by a local who knows the Northwoods and keeps it simple.

Get in touch See what we do

Services

Websites, social media, and consulting for small businesses

Pick one, or combine them. Every project starts with what your business actually needs, not a package off a shelf.

Web design for small business

A clear, fast small business website that works on a phone, because that's where most visitors will find you. Built so customers can see what you offer, where you are, and how to reach you in seconds.

New site builds
Fixes and updates to your current site
Menus, hours, directions, and booking that stay accurate
Local SEO so you show up in Google search and Maps
Hosting, domain, and business email setup
Optional monthly care plan: hosting, updates, and small changes handled for you

Social media marketing

Consistent, local-sounding Facebook and Instagram posts so you're top of mind when people are deciding where to eat, stay, or shop.

Facebook and Instagram page setup and cleanup
Branding: logo, colors, and a consistent look
Content planning around the seasons
Event and special promotion
Simple monthly reporting

Business consulting

An outside set of eyes on how you attract customers, price, and run day to day, aimed at making a service business more profitable.

Sales and customer-flow review
Pricing and offer tune-ups
Marketing and local advertising advice
A prioritized action plan

Who we help

Built for Northwoods small businesses

If customers search for you on a phone, we can help you show up and look good when they do.

Restaurants & bars

Menus, hours, specials, and event nights that stay current on your website, Google, and Facebook.

Lodging, cabins & resorts

A site and listings that make it easy for visitors to see your rooms, check availability, and contact you.

Retail & gift shops

Show what you carry, when you are open, and why people should stop in, in town and online.

Contractors & trades

Plumbers, builders, electricians, and repair shops: be the name people find when they search for help nearby.

Outdoor & tourism businesses

Snowmobile, ATV, hunting, fishing, guide, and rental businesses that depend on seasonal traffic.

Nonprofits, clubs & events

Clear event pages, sign-up info, and social media that keeps members and supporters in the loop.

Why local

We know what the snowmobile season does to Silver Street.

Visitors arrive in Hurley and Ironwood with a phone in hand, looking for lunch, a bar, a fill-up, a place to stay. If your hours are wrong on Google or your menu is a blurry photo, they pick the next place.

Trailside is built for that reality: strong winters, busy weekends, quiet shoulder seasons, and owners who are too busy running the place to manage a website.

Talk it through

Where customers find you

Website: speed, mobile layout, clear contact info
Google Maps: hours, photos, reviews, accuracy
Social media: activity, consistency, local reach
Findability: what shows up when someone searches for you

Local search

Get found on Google, Google Maps, and Facebook

Most customers start with a search like "pizza near me" or "plumber in Ironwood." Whether your business appears, and what they see when it does, depends on your Google Business Profile, your website, and your reviews.

We set up and tidy your Google Business Profile, correct hours and phone numbers across the web, and build a website that tells Google clearly what you do and where you do it. That is local SEO: practical, steady work that helps nearby customers choose you over the next result.

Serving Hurley, Montreal, Saxon, and Mercer, Wisconsin; Ironwood, Bessemer, and Wakefield, Michigan; and small businesses across Iron County, WI, Gogebic County, MI, the Gogebic Range, and the western Upper Peninsula and Northwoods.

How it works

Simple, and no jargon

Quick chat

We talk about your business, your customers, and what isn't working.

Recommendations

You get plain-English advice on the biggest wins for your business.

Plan & price

A clear proposal with a fixed price, so there are no surprises.

Build & launch

We do the work, train you on the basics, and offer an optional monthly care plan after launch.

FAQ

Common questions

Do you only work with businesses in Hurley and Ironwood?

We're based in the Hurley and Ironwood area and focus on the Gogebic Range, Iron County, and nearby Northwoods and Upper Peninsula towns. Everything can be done by phone, email, and video, so businesses elsewhere are welcome too.

What does a small business website include?

Typically a home page, your services or menu, hours, directions, photos, and clear ways to call or email you. It is designed for phones first and set up so Google can understand it.

Can you help with my Google Business Profile?

Yes. We can claim, set up, or clean up your Google Business Profile so your hours, photos, and contact details are accurate on Google Search and Maps.

Do you manage Facebook and Instagram?

We can set up your pages and plan and post content around your seasons, events, and specials, or coach you to do it yourself.

How much does it cost?

Every project is quoted up front at a fixed price after a short conversation about what you need, so there are no surprises. If you'd like us to keep the site updated afterward, an optional monthly care plan is available.

Contact

Let's take a look at your business

Call or email and tell us a little about what you do. We'll get back to you as soon as we can, usually within a couple of business days.

Phone715-862-2513

Emailnick@gotrailside.com

ServingHurley & Iron County, WI · Ironwood & Gogebic County, MI

FacebookTrailside Business Solutions